Based on the wisdom that dis-ease affects everyone – patient, doctor, caregiver, family and friends – The Book of TLC’s
resources present all points of view and take direct aim at reducing healthcare costs in this country. This outlook also guides
another TAOC business: custom-designed preventative wellness libraries for corporate clients and their employees.
1994-
Debra and Ivan choose to have a conscious birth: Sage Derella Cheren is born in the water at home.
2000-
Ivan has successful open heart surgery. He and Debra switch roles, he now is the stay-at-home parent and she gets her real
estate license and joins the corporate world, selling and leasing luxury condominium models for Related Management and
Corcoran Group Marketing. She begins to realize even in the midst of selling high-end condo models that she can also create
new models for living.
2005-
Debra joins Rose Associates to lease The Helena, a sustainable building renowned for its green design developed by the
Durst Organization. Ivan returns to his roots as an athlete, starting a baseball camp for kids in Riverdale.
2006-
Debra becomes a director of sales for new development for The Element, a luxury condominium building that anchors an
emerging neighborhood – CCW, Columbus Circle West. The Element’s design focuses on “healthy lifestyle” and inspiring a
sense of community with features such as a pool, sauna, massage, squash, basketball court and outdoor green space.
2007-
When meeting with a former premium vendor Ivan and Debra see “the light,” in the form of an umbrella that features a light-up
shaft. A thought crystallizes in Debra’s mind – “Be the Light, Be the One.” Debra and Ivan’s new company, Sage DC, Inc.,
registers www.bethelight.com.
2009-
Transitioning from real estate after the downturn, Debra commits fully to the evolution of Be the Light, Be the One. Debra and
Ivan once again decide to bring their creative focus to join in a growing movement committed to creating new possibilities for
ecological sustainability, social justice and a healthier world.
resources present all points of view and take direct aim at reducing healthcare costs in this country. This outlook also guides
another TAOC business: custom-designed preventative wellness libraries for corporate clients and their employees.
1994-
Debra and Ivan choose to have a conscious birth: Sage Derella Cheren is born in the water at home.
2000-
Ivan has successful open heart surgery. He and Debra switch roles, he now is the stay-at-home parent and she gets her real
estate license and joins the corporate world, selling and leasing luxury condominium models for Related Management and
Corcoran Group Marketing. She begins to realize even in the midst of selling high-end condo models that she can also create
new models for living.
2005-
Debra joins Rose Associates to lease The Helena, a sustainable building renowned for its green design developed by the
Durst Organization. Ivan returns to his roots as an athlete, starting a baseball camp for kids in Riverdale.
2006-
Debra becomes a director of sales for new development for The Element, a luxury condominium building that anchors an
emerging neighborhood – CCW, Columbus Circle West. The Element’s design focuses on “healthy lifestyle” and inspiring a
sense of community with features such as a pool, sauna, massage, squash, basketball court and outdoor green space.
2007-
When meeting with a former premium vendor Ivan and Debra see “the light,” in the form of an umbrella that features a light-up
shaft. A thought crystallizes in Debra’s mind – “Be the Light, Be the One.” Debra and Ivan’s new company, Sage DC, Inc.,
registers www.bethelight.com.
2009-
Transitioning from real estate after the downturn, Debra commits fully to the evolution of Be the Light, Be the One. Debra and
Ivan once again decide to bring their creative focus to join in a growing movement committed to creating new possibilities for
ecological sustainability, social justice and a healthier world.
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1984-
Partners in business and life, Debra Derella-
Cheren and Ivan Cheren create TAOC (The Age
of Creativity), a sales and marketing firm
specializing in promotional strategies and
premium incentives for their roster of Fortune
500 food, beverage and consumer package
companies. They bring a notable approach to
their concepts and presentations, especially their
focus on quality and domestic sourcing, as well
as their innovative use of recycled materials and
sustainable systems.
1989-
Debra’s father is diagnosed with cancer, and she
chooses to be his primary caregiver. Her
challenges with the healthcare system along with
and the insights and healing gleaned during her
father’s transition catalyze a new business: “The
Book of TLC,” a groundbreaking, multimedia
resource guide to health, caring and wellness for
consumers and corporations.
